“Find me some red hot sales leads!” is something we hear a lot. If we had a pound every time a client said they were struggling to find hot sales leads, we’d be rich.

Recalibrating What You Expect From A Lead Generation Agency

As a lead generation agency, we speak to a lot of people, like you, who need to put more leads in their sales pipeline. But you might be surprised to know, the first thing we need to do it recalibrate expectations about what to expect from a professional lead generation agency.

The reason we have so many of these conversations is that most telemarketing companies promise so much but deliver very little. When speaking to other telemarketing companies, you’ll be promised heaps of ‘hot sales leads’ but in reality, you find out the number of leads promised will be a lot less than you might think. Here’s why…

How To Start Looking For That Elusive Sales Lead

First up, finding a customer who is ready to buy your product or service within a short time frame is like looking for a needle in a haystack. Trust me, the only way to even get close to success would be a harsh numbers game of a hundred cold calls a day, five days a week – and even then our experience shows the return might be less than three opportunities.

Imagine, spending your whole week on the phone and uncovering only three sales opportunities; The work itself is tough and offers little reward to the person wading through the database.

There’s a second problem too. By definition, if you’ve found someone ready to buy it follows that they are some (if not all) way down the line in their purchasing/evaluation process -so it’s likely that you’ll be entering the game at half-time ...read more