Archive: Mar 2010
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Quality Sales Leads & Successful Pipeline Management
Many growing digital media companies say that their main problem is ‘closing’ sales opportunities. They get shortlisted in a competitive pitch and stake the next wave of plans on a one in three chance of winning. The reliance most digital media and technology businesses place on closing a small number of key sales leads presents a big problem – if you lose one, there’s nothing to fill the void.
